Thursday, 28 May 2009

Swedish Advertising Effectiveness Debate


The finest planners in Sweden, including the wonderful Johan Ostlund of DDB Stockholm, have sensibly decided to have a debate about effectiveness, in order to inject some life and longing and good sense into the country's "100 Watt" effectiveness awards.

I've contibuted my own thoughts to the debate, and there are lots more worthwhile opinions to read, including those of the peerless Les Binet. You will need Google Translator at the ready though...

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