... kind of came about as a result of an article I wrote in Admap about "Sad-vertising". Until I find something else to write about and as long as negative emotions are unfairly discriminated against in advertising, this is a place to enthuse over the deep, the sad, the melancholy and the meaningful.
I am a Creative Planner aged 31. Originally from Dublin, I've worked for McCann Erickson and DDB in London, and I currently freelance throughout Europe. Prior to advertising, I worked as an academic research psychologist. I'm happiest when playing piano and I'm an eternal optimist beneath a facade of critical cynicism.