Sunday, 11 April 2010

Opportunistic Tiger Sad-vertising

Love this. It was inevitable at least one sponsor would try to capitalise on the cheating, but nice decision to play the pschotherapist, to NOT deny the complexity of the man and the situation he finds himself in, and to resist summing it all up in a single line or thought. It's an open wound, we don't know how it will heal and Nike don't deny that. Sporting relevance galore, especially in such a mental game as golf.