Wednesday, 21 February 2007

The sad life of a great pretender - new VW ad from DDB London


It's lovely to be able to talk about sad-vertising from the UK... let alone from my own agency. So I proudly invite you to view the latest VW Golf ad. And I challenge you not to feel a confusing mixture of eye-rolling hatred and humanising empathy for the main character.

Lovely idea too... "the power of understatement". Congrats to all involved.


6 comments:

cube said...

It's BRILLIANT. Do you know which teams were involved?

David Bonney said...

Sam and Shish were the Creative Directors and I believe it's their script.

Kirsty said...

It's beautiful, well done.

Vulpine said...

I love this ad, and the song is fantastic!

David Bonney said...

Nigel Hollis has done a very interesting post on this ad... and some of the comments from his readers are very revealing too!

Do check it out.

http://www.mb-blog.com/index.php/2007/02/23/confused-i-dont-think-so/

Northern Planner said...

Well played, this I like