My colleague found these Asian ads on Youtube... lots of crying reported by all who've seen them.
Life assurance... Thai style.
Orange mobile in Thailand.
And a mobile network in the Philippines.
So I'm left thinking, is it genuinely harder to do sad-vertising for FMCG? Or are we just so unused to it that it seems impossible?
I've seen it done really well... and I'll upload some mpegs if I can figure out how.