A while back, Channel 4 did a programme on the 100 Greatest Tearjerkers. It's no surprise that not one brand communication made it to the list. What was surprising was that not one book or piece of music made it either... but then I suppose they don't make for great telly.
Anyway, I haven't posted in over a month. And that must mean I've said almost everything there is to say about the opportunity for brands to be emotionally complex. However, I'm a verbose and opinionated soul, so it's not like I've nothing left to say in general. I think I'll follow the example of all other planners and broaden the scope of my blog. However, inspired by a recent debate as to whether blogging is killing planning, I won't compromise on substance. So no reviews of best door knobs, Wimpy's or places of silence in london... I promise.
But so as to not stray too far at the outset, my first non-sadvertising post will be about emotion. And when I get round to it, I'd like to ask what we can do to optimise the emotional impact of the brand communications we make. What needs to change, what assumptions and practices are disabling us, and what if anything are we missing?
Hopefully I'll get round to it before the next bank holiday, but sunny evenings aren't conducive to pouring over the future of brand communications.
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