Swedish Advertising Effectiveness Debate

god

The finest planners in Sweden, including the wonderful Johan Ostlund of DDB Stockholm, have sensibly decided to have a debate about effectiveness, in order to inject some life and longing and good sense into the country's "100 Watt" effectiveness awards.

I've contibuted my own thoughts to the debate, and there are lots more worthwhile opinions to read, including those of the peerless Les Binet. You will need Google Translator at the ready though...

The debate's blog is here: http://bloggenomeffekt.wordpress.com/2009/05/25/my-thoughts-on-effectiveness

A cheer led for Andy Whitlock

I love this, serves me right for that mournful mug :)

Superb work by Andy Whitlock, you can see the full set here....

http://www.campaignlive.co.uk/news/902518/Campaigns-sombre-photos-sent-Flickr-page

Essay in Campaign - "We believe the people should control the means of branding"

I'm lucky enough to have my IPA Diploma essay published in Campaign this week. If you get a chance, have a read... it's a fictional guesstimate at what the future looks like for brands... given trends for collectivisation, ethics and "We-actualisation" as I put it.

It was written in July 2008, so you'll see that not everything has come true so far. Enjoy it & I'd be interested to hear any thoughts.

There's a scan of the published article here (thanks Franjse)...

http://a.nnotate.com/php/pdfnotate.php?d=2009-04-09&c=cUvggjKQ&upl=1#page1

And this link should take you to a good quality pdf, though not final version... has mistakes in the charts, etc.

http://a.nnotate.com/php/pdfnotate.php?d=2009-04-09&c=jDGCHDOd&upl=1#page1