It's lovely to be able to talk about sad-vertising from the UK... let alone from my own agency. So I proudly invite you to view the latest VW Golf ad. And I challenge you not to feel a confusing mixture of eye-rolling hatred and humanising empathy for the main character.
Lovely idea too... "the power of understatement". Congrats to all involved.
4 comments:
It's BRILLIANT. Do you know which teams were involved?
Sam and Shish were the Creative Directors and I believe it's their script.
It's beautiful, well done.
Nigel Hollis has done a very interesting post on this ad... and some of the comments from his readers are very revealing too!
Do check it out.
http://www.mb-blog.com/index.php/2007/02/23/confused-i-dont-think-so/
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