I'm lucky enough to have my IPA Diploma essay published in Campaign this week. If you get a chance, have a read... it's a fictional guesstimate at what the future looks like for brands... given trends for collectivisation, ethics and "We-actualisation" as I put it.
It was written in July 2008, so you'll see that not everything has come true so far. Enjoy it & I'd be interested to hear any thoughts.
There's a scan of the published article here (thanks Franjse)...
http://a.nnotate.com/php/pdfnotate.php?d=2009-04-09&c=cUvggjKQ&upl=1#page1
And this link should take you to a good quality pdf, though not final version... has mistakes in the charts, etc.
http://a.nnotate.com/php/pdfnotate.php?d=2009-04-09&c=jDGCHDOd&upl=1#page1
2 comments:
I've read your essay and found it amazing. A brave vision of the future. Thought I'd say hello - I am a freelance planner (ex-saatchi) living and working near Frankfurt.
Hey Sue, thanks a million, glad you enjoyed it.
I'm in Berlin at the mo, but might be doing a spot of work in Frankfurt soon... will drop you a note if so, maybe you can give me some local tips?
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