Thursday, 9 April 2009

Essay in Campaign - "We believe the people should control the means of branding"

I'm lucky enough to have my IPA Diploma essay published in Campaign this week. If you get a chance, have a read... it's a fictional guesstimate at what the future looks like for brands... given trends for collectivisation, ethics and "We-actualisation" as I put it.

It was written in July 2008, so you'll see that not everything has come true so far. Enjoy it & I'd be interested to hear any thoughts.

There's a scan of the published article here (thanks Franjse)...

And this link should take you to a good quality pdf, though not final version... has mistakes in the charts, etc.


Sue said...

I've read your essay and found it amazing. A brave vision of the future. Thought I'd say hello - I am a freelance planner (ex-saatchi) living and working near Frankfurt.

David Bonney said...

Hey Sue, thanks a million, glad you enjoyed it.

I'm in Berlin at the mo, but might be doing a spot of work in Frankfurt soon... will drop you a note if so, maybe you can give me some local tips?