The First Sad-vertising War: Nike vs Adidas

My chum Fransje found this beauty.

Was a tad disappointed with "a little less hurt" as the resolution... but have come round to it. So I won't quibble.

It's brilliant... right up there with the David Beckham sob story by Adidas which the excellent Scamp covered a while back.

Hang on... do we have a sad-vertising war on our hands, between the two biggest sportswear brands on the planet?!? Not to mention Beckham vs. Ronaldo...from world-renowned smiles to grimaces... a real test for emerging acting talents.

Click on image below for the film.

Sadly blows the wind...

On PSFK yesterday I came across a great little film/viral. And Henry Lambert felt it was another powerful example of sad-vertising. Well he could be right, it is a little heart-rending in places, this great deformed oaf not realising how irritating he is to humanity. But it's also really quite funny, a nice blend of emotions. But if the emotion doesn't get you, the cleverness of the idea well. Congrats to whoever deserves it on a beautiful, subtle, sensitively-observed piece.

If only PSFK had got the link to my blog right and not sent countless miserables to the more slapstick unhyphenated version of sadvertising. Sorry, my namesake, I hope you can cheer them up.