I absolutely love Sweden. I'm not entirely sure why... the brutal honesty of the people, the effortless style of everything they do, dark-haired girls who worry about their blonde roots showing ... whatever the reason, I am happiest when in Sweden.
And I've always thought how nice it would be to work there. But can the Swedish ad industry even sustain planners?
Well, yes, it can and it does. And they've organised themselves into APG Sweden... coffee mornings, blogging, the whole shabang. So if you've got the urge to indulge in a little Svenske planning, you could do worse than check out APG Sweden.
And if Scandinavia is too cold and perfect for you, but you still need some local insight, then Claes Foxérus is your man. Claes is a 100% pure Swedish planner who is super-happy to traipse across Scandinavia and satisfy your every planning or marketing whim. What is more he is one of the lovely chaps behing APG Sweden - so he'd be just as super-happy to have you pop by to one of their coffee mornings.