Sunday, 21 January 2007

Sad-vertising in Pakistan

Sad-vertising has it's first postgraduate research programme and it's happening in Pakistan.

Faizan Ahmed, a Masters Student, is bemused as to why in Pakistan "majority of the themes revolve around family, young generation, happiness etc." and why "people just want fun and do not accept any hard and creative ideas". He's aching to do something new in Pakistan and has decided to conduct research to see if there is scope there for emotionally sophisticated ads, the kind he feels could run in the UK.

But Faizan's description of a backward Pakistani advertising industry feels strangely familiar to me and I can't help but feel he'd be disappointed with the output of our own industry (with some powerful, wonderful exceptions of course).

Good luck to Faizan. I'll keep you posted with his findings.

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