Monday, 16 June 2008
Emotion - a familiar friend we hardly know
Greetings from Berlin.
I don't know why, but I've decided to spend the summer here. About this time last year I visited Berlin for three days and such was the impression made on me by the city and its unique inhabitants that I very nearly never made it home.
Well I wasn't ballsy enough to be THAT spontaneous, but I am rather chuffed to have made it here eventually. Much as I love the city I've called home for the last four years, the bohemian principled sloth and affordable everything of Berlin makes it a charming antidote to the hectic, runaway relentlessness of London.
Anyway, the only reason I'm checking in is to let you know that this month's Admap carries another little article by myself about Emotion. This time it's not just about 'negative' emotions, but the full gamut of affective experience (as superficially indicated by Pollack's grid of facial emotions below) and the question of whether we really know what we're saying or doing when it comes to 'emotion' in advertising.
On both counts, I think we haven't a clue.
If you get to read it, I hope you find it enjoyable or worthwhile - much of it may be self-consciously provocative nonsense, but I'd love to hear any thoughts anyway.
I'll post the article here if I can figure out how to do so.
UPDATE - here's the link: http://www.admapmagazine.com/pdfs/0608_article.pdf